Sporting Cascades FC, the professional soccer team that will begin play in the USL League One 2027 season, has officially rebranded as Cascades FC.
The brand refresh, heavily informed by community feedback, also sees the club make alterations to its crest and color palette, honoring the region’s soccer history while still celebrating the Willamette Valley’s natural beauty.
“It feels both good and appropriate to celebrate our change of ownership with a new look,” said Cascades FC president Dave Galas. “We are making tremendous strides behind the scenes as we prepare for the 2027 season, and this is one of the ways we get to show people the level of professionalism they can expect when the team steps foot on the pitch for the first time. I am most proud of the fact that, with our owner Bill Cornog’s input and support, we have been able to produce all of this in-house. It speaks to the level of the talent we have at the club, from top to bottom.”
The new crest is the result of four months of work, led by Cascades FC director of design Cassidy Hoban and celebrated artist and writer James Prosek. Hoban has previously designed for Stüssy and contributed to the luxury suites at the Dallas Cowboys’ AT&T Stadium. Prosek’s work can be seen at the Smithsonian American Art Museum and he has been featured in People and on NPR’s All Things Considered and NBC Nightly News, among others.
The shape of the crest itself is inspired by Lane County’s 20 covered bridges, a number that is more than any other county west of the Mississippi. Seventeen of the county’s bridges are listed on the National Register of Historic Places. The most prominent feature of the new crest is Spencer Butte, which has a light green accent that adds depth while paying homage to the trucks used by the U.S. Forest Service since the 1950s. The crest is still anchored by representations of the Willamette and McKenzie Rivers, though they now have a more hand-drawn artisanal look to reflect the area’s vibrant arts community. The center of the crest is a nod to Eugene-Springfield’s soccer history, with the “FC” icon, which is inspired by the U.S. Forest Service sign, in the same color and font as Lane United FC.
The redesign also includes a change to the club’s color scheme, with Glacier Blue replacing River Valley Brown.
The club’s social media handles have been updated to reflect the brand refresh, and are now @cascadesfootballclub on Instagram and Facebook, and @wearecascadesfc on X.
Cascades FC will play its home matches at Eugene’s Civic Park. Season tickets for our inaugural campaign are on sale now at tickets.cascadesfc.com.
